Smart Homes Electricals Ltd ("we," "our," or "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website or engage with our solar panel installation and energy efficiency services across Canada.
Our registered office is located at 6 York Way, Lancaster Road, Cressex Business Park, High Wycombe, HP12 3PY, England. You can reach us at [email protected] for any privacy-related inquiries.
We process personal data in accordance with the General Data Protection Regulation (GDPR), the UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and applicable Canadian privacy legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA). By using our website, you acknowledge that you have read and understood this Privacy Policy.
This policy applies to all visitors of our website, prospective clients who submit inquiries, and existing clients who use our solar energy services. We encourage you to read this document carefully and revisit it periodically, as we may update it to reflect changes in our practices or applicable regulations.
We collect various types of personal and non-personal data depending on how you interact with our website and services. The categories of data we may collect include:
We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic or biometric data, health information, or data concerning sexual orientation, unless explicitly required and consented to for a specific purpose.
When you first visit our website, a cookie consent banner appears offering three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Analytics and marketing cookies are not activated until you click "Accept All" or individually enable them through the preferences panel. Your choice is stored in your browser's local storage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active.
Consent Statement:
By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA / UK Users:
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of Consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
When you submit a contact form, request a quote, or register interest in our solar panel installation services, we collect the information you provide. This typically includes: full name, email address, phone number, service of interest, and your message.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
This website uses the following Google services:
Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
We process your personal data under the following legal bases, depending on the type of data and purpose of processing:
| Data Type | Legal Basis |
|---|---|
| Contact form data | Consent (Art. 6.1.a) and contract performance (Art. 6.1.b) |
| Analytics data | Consent (Art. 6.1.a) |
| Marketing / remarketing data | Consent (Art. 6.1.a) |
| Security and fraud prevention | Legitimate interest (Art. 6.1.f) |
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods per category are as follows:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | 2 years |
| Analytics data (GA4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship + 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
If you are located in the European Economic Area, United Kingdom, or Canada, you have the following rights regarding your personal data:
To exercise any of these rights, email us at [email protected]. We will respond within 30 days of receiving your request. You also have the right to lodge a complaint with your local supervisory authority:
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full. Smart Homes Electricals Ltd provides legitimate solar panel installation and energy efficiency consulting services to residential and commercial clients across Canada.
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website. All claims regarding our solar panel installation services, energy efficiency consulting, and maintenance offerings reflect the actual scope and nature of the services we provide.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will notify you by posting a prominent banner on our homepage for a minimum of 14 days before the changes take effect.
We encourage you to review this page periodically for the latest information on our privacy practices. The "Last Updated" date at the top of this policy indicates when the most recent revision was published.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your personal data, please contact us:
Smart Homes Electricals Ltd
6 York Way, Lancaster Road, Cressex Business Park, High Wycombe, HP12 3PY, England